Amazon
FORMAT | Video + Cinemagraphs + Stills
Six personas. Six color worlds. One cohesive campaign for Amazon's Back-to- College landing page. We built mini-sets for each character — from the Streamer's gaming room to the Eco-Adventurer's travel-worn desk — and cast Gen Z influencers who could inhabit each world rather than just pose in it. The brief called for bold, style-forward imagery that could live across every digital touchpoint. What we made was a world vivid enough that you'd actually want to be part of it.