Primark
Primark's wanted to go big with their US launch. Subway takeovers, digital billboards across NYC, buses and more. The ask was specific: clothing that pops, shot across New York locations that feel earned. Working with the team at VCCP we built the whole day around movement. Flash working with daylight, compositions designed to live inside the Primark "P" lockup. Clean, crisp, contemporary.
Here’s a quick little BTS video shot by the VCCP team: