For ADT’s first Super Bowl spot, we went to Las Vegas to meet up with home renovation celebrities Drew and Jonathan Scott, a.k.a. The Property Brothers. It was a last-minute ad buy by ADT so we were on a very tight timeline. We had two weeks to film the ad, edit it, and have it ready to air during the Super Bowl. We worked with the team at Bear in the Hall Agency to craft these initial spots.
Our collaboration with ADT and the Scott brothers has continued over the past four years, to the tune of more than 13 billion views on our ads and videos. On top of that, we’re also creating still assets for the brand team that have appeared on billboards across the nation.
