HBO had a bold vision - film captivating, thumb-stopping video the night of the Euphoria premiere, then stylize and feed it immediately onto social media that evening. We started at 8 am in front of the Cinerama Dome on Sunset Boulevard, building out clean walls illuminated with colored light that reflected off flowing mylar and cellophane. We added a 360 degree optical camera effect. When the cast arrived at 5 pm we began shooting and by midnight we had delivered 10 videos of the cast and dozens of images that exploded across the internet, way beyond their millions of followers.