Generation F is a series of short films showcasing young voices from around the globe and their vision for revolutionizing the fashion world.

This series is about listening to young people, following their lead, and amplifying their voices and impact.

Youth are leading today’s movements, from environmental protection to social justice. Not only are they calling out where the problems lie, but they’re coming up with innovative, creative and beautiful solutions.

By taking their fear and anger seriously, we share their hope, demands, proposed solutions, ideas and innovations in order to turn viewers into changemakers and advocates for future generations.

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Who We Feature

Youth in the series represent a diverse range of perspectives from all around the world, including activists, designers, sustainability professionals, tech innovators, academia, and more. We’re defining “youth” as gen alpha, gen z, and millennials - from kids to those in their early 30s.

Want to share your voice ?
Reach out here

Global Ideas

We’ve completed dozens of interviews around the globe. Each dot represents one country where interviewees are from, and there are many more to come.

Produced in collaboration with the Apparel Impact Institute — identifying, funding, scaling and measuring the apparel and footwear industry’s proven environmental impact solutions.

With Support from 11th Hour Project — Building Resilient Systems for Food, Energy and Human Health